After his role at the company was revealed by others, Cassell in a statement posted on Twitter said that he would be more transparent in the future. Ĭassell was heavily criticized and became a defendant in a class-action lawsuit in July 2016 when he promoted the gambling website without disclosing a conflict of interest as vice-president of the company, once again violating FTC regulations. In August 2015, Gamasutra reported that Cassell had again violated FTC guidelines on disclosures for YouTubers due to publishing multiple Let's Play videos of 3BlackDot's game Dead Realm without disclosing their financial ties to the product. The endorsement ran afoul of Federal Trade Commission (FTC) regulations because YouTubers, including Cassell, had failed to disclose that they were paid by Microsoft to endorse the game. In late 2013, Cassell was paid $30,000, along with other YouTubers, to promote Microsoft's newly launched Xbox One console as part of a promotional campaign managed by Microsoft's advertising agency and operated by Machinima Inc. In February 2016, Cassell announced that he will voice Loki in the mobile app game Marvel Avengers Academy. In November 2014, Cassell, along with fellow YouTuber Adam Montoya (known online as SeaNanners), in cooperation with media company 3BlackDot, launched a multi-channel network, Jetpak, aiming for a more fair payment model for the revenue made. Ĭassell runs a Twitch channel which, has over 3 million followers, making it one of the most followed channel on the website. Cassell also operates a second channel, "Life Of Tom" previously known as SyndicateCentral, which consists primarily of vlogs.
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The channel was originally built on Halo and Modern Warfare 2 let's play videos, but came to prominence with the release of the "zombies" mode and his subsequent videos featuring the gamemode on his channel, and further grew due to the Minecraft series "The Minecraft Project". CareerĬassell started his YouTube channel, TheSyndicateProject, on 3 September 2010. After leaving, he briefly worked at McDonald's.
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He was educated at The Blue Coat school in nearby Oldham and later Hyde Clarendon Sixth Form College in Ashton-under-Lyne, where he sat his A-levels. Thomas George Cassell was born in Manchester on 23 June 1993. Cassell also posts vlogs on his second YouTube channel, Life of Tom. He later registered his Twitch channel and, on 17 August 2014, he became the first user on the site to reach 1 million followers. However, the game did not officially close down until August of the same year.Īfter the three YouTubers involved in production of Dead Realm ( Adam Montoya, Tom Cassell, and Evan Fong) published their Let's Play videos about the game, they encountered controversy due to the fact that they did not clearly disclose their financial ties to the game, which constituted a violation of the FTC's ".com Disclosures" set of guidelines.Thomas George Cassell (born 23 June 1993), better known by his online alias Syndicate, is an English YouTuber and video game streamer In 2010, he registered his YouTube channel TheSyndicateProject and rapidly built a following posting gaming–commentary videos. The developers are charging £11 for an abandoned, broken, buggy mess that they have no intention of fixing." Numerous other reviews lambasted the creators for not updating the game – as well as many other problems such as lag – which eventually led to the servers being shut down in 2020. Many of the reviews were very harsh, including one that said "Dead Realm is quite literally a dead realm. In 2017-18 the reviews became extremely negative, due to the creators having effectively abandoned the game a year prior.
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While the game received positive reviews on Steam at first, they did not last long. Reception Īn early version of the game was previewed by Rock Paper Shotgun. The game's creative directors include TheSyndicateProject, and SeaNanners, with the help of VanossGaming.ĭead Realm was made available through the Steam Early Access platform, and was fully released on May 23, 2017. The Humans must run or hide from the Ghost, and the Ghost attempts to find the Humans, turning them into Ghosts, who then jump scare the remaining players. The game mode pits two teams, Humans, and Ghosts. Seek & Reap is the basic game mode of the game. The game consist of two game modes, Seek & Reap and Bounty. Dead Realm starts off with several players, the maximum being 8 players in a game.